Harley Davidson needed to do something about their business model, I read an article a couple years ago about how Harley Davidson makes more money on Tee shirts and coffee mugs than on selling motorcycles, I thought back then, they need to change their bikes if they want to be more competitive.
Most Harley riders are of the older generation, most of the younger riders choose a different brand, there could be the argument of Harley's are more expensive, but younger buyers will look at Harley Davidson hasn't changed their models or their technical aspect to building their product, others have!
IMHO, I believe Harley Davidson, is looking for future buyers and technology that attract the younger consumer.
I also think, more changes are on the way in the future with Harley Davidson.
This is a radical change for Harley Davidson, just look at all the post in here to prove they have interest in their new product.
Anyone notice these radical changes came after a certain member of the family retired?
Just sayin!!!!!